Meta因需求強勁且供應有限，暫停Ray-Ban智慧眼鏡的國際擴張
Meta宣布因「前所未有的需求和有限的供應」，暫停其Ray-Ban智慧眼鏡的國際擴張計畫，原定於2026年初在法國、義大利、加拿大和英國推出。公司表示，由於產品需求量大且庫存有限，目前將專注於滿足美國訂單。
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Posted:
Meta pauses international expansion of its Ray-Ban Display glasses
Meta is pausing its plans to sell its Ray-Ban Display glasses outside the U.S. due to “unprecedented demand and limited supply,” the company said on Tuesday. Meta had originally planned to launch the glasses in France, Italy, Canada, and the U.K. in early 2026.
“Since launching last fall, we’ve seen an overwhelming amount of interest, and as a result, product waitlists now extend well into 2026,” the company said. “Because of this unprecedented demand and limited inventory, we’ve decided to pause our planned international expansion.”
Meta says it will continue focusing on fulfilling U.S. orders while it re-evaluates its approach to international availability.
Unveiled in September, the Meta Ray-Ban Display smart glasses are controlled by a wristband called the Meta Neural Band, which detects subtle hand gestures.
At CES this week in Las Vegas, Meta showed off new features coming to the glasses and the Neural Band. The glasses are getting a new teleprompter feature that gives users a portable way to deliver prepared remarks. Plus, users can now jot down messages using their finger on any surface while wearing Meta Neural Band and have those movements transcribed into digital messages.
Meta is also expanding pedestrian navigation to Denver, Las Vegas, Portland, and Salt Lake City.
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