Meta 測試獨立應用程式以推廣其 AI 生成的「Vibes」影片

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Meta tests a standalone app for its AI-generated ‘Vibes’ videos

Meta is testing a standalone Vibes app, the company confirmed to TechCrunch on Thursday. Launched last September, Vibes lets you create and share short-form AI-generated videos and access a dedicated feed that displays AI videos from others.

Think TikTok or Instagram Reels, but every single video you come across is AI-generated. Until now, the feed has lived in the Meta AI app. By making Vibes available outside of the Meta AI app, the company is positioning it as a more direct competitor to Sora, OpenAI’s AI-generated video and social app that launched shortly after Vibes.

“Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum,” Meta said in an emailed statement. “We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.”

The news was first reported by Platformer.

Meta says it doesn’t share specific numbers, but claims Vibes has performed well, with Meta AI usage continuing to grow steadily since its launch, which it believes signals demand for a standalone app.

The tech giant also notes that while users engage with content in Meta AI, a standalone app allows for a more focused experience for creation and engagement.

Vibes lets users generate a video from scratch or remix a video that they see on their feed. Before publishing, you can add new visuals, layer in music, and adjust styles. You can then post the video directly to the Vibes feed, DM it to others, or cross-post to Instagram and Facebook Stories and Reels.

Meta says collaboration and sharing are on the rise, with many Vibes videos being messaged to friends, which the company says mirrors how people use Reels.

It’s worth noting that Meta told TechCrunch last week that, in addition to testing new premium subscriptions across Facebook, Instagram, and WhatsApp, it’s going to explore subscriptions for AI features, including Vibes.

Although Vibes has been free since its launch, Meta plans to offer freemium access to Vibes video creation, with the option to subscribe to unlock additional video creation opportunities each month. Meta plans to launch these test subscriptions in the coming months.

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Consumer News Reporter

Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.

You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal.

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