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ChatGPT ads are coming, and they'll be influenced by your conversations

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ChatGPT with ads. Credit: OpenAI

ChatGPT will soon show ads alongside chats, OpenAI announced Friday.

Why it matters: The party's over. The company behind the world's most popular chatbot needs to make money.

OpenAI will begin testing advertising on its free and $8 per month Go tier in the U.S. in the coming weeks.

How it works: ChatGPT's responses won't be influenced by advertisers, OpenAI says. But ads will be influenced by conversations.

Between the lines: Ads in chatbots were always inevitable — and concerning, given how much sensitive personal and emotional information people share with ChatGPT and other bots.

Follow the money: OpenAI told investors in September that it could burn up to $115 billion in cash by 2030, per The Information. The company plans to spend at least $1.4 trillion on data centers and other tech infrastructure — but hadn't previously revealed how it plans to make money.

Zoom out: Unlike its fiercest consumer rivals — Google, Meta, Amazon, xAI — OpenAI doesn't have other products or surfaces where it can feed users ads.

Our thought bubble: Advertising splits OpenAI's incentives between serving the user and pleasing advertisers, a chasm that could grow over time.

What they're saying: The move to start advertising on the platform, the company says, is an effort to give more people access to ChatGPT.

Don't want ads? Pay up. OpenAI says it will always offer an ad-free option.

What's next: To start, the company will test ads below an answer to a prompt. But those lines could blur quickly.

The bottom line: There's no such thing as a free lunch.

Axios Media Inc., 2026